William Sickel

Business Development

Willie Sickel is an award-winning sales and marketing leader who joined his brother, Fitness for Health founder Marc Sickel, in 2013 to help the company grow its mission and ensure the satisfaction of every adult, child, and family in our care.

Prior to joining Fitness for Health, Willie led sales and marketing teams in the homebuilding industry, achieving revenues in excess of $100 million and customer satisfaction ratings of 98 percent—17 points higher than the national average. He was even named a “Toxic Handler” by the company president for his unique ability to diffuse anger in unhappy employees and customers.

Willie has a degree in zoology from University of Maryland at College Park. He is a father of two who loves spending time with his family and traveling. A self-professed “music junkie,” Willie has an extensive collection of records and antique record players.